"The Rise of the Planet of the Apes" notched a solid $1.25 million in midnight showings on Friday, according to studio estimates. The James Franco prequel film offered late-night screenings in 1,124 locations.
It will expand to 3,648 theaters in the U.S. and Canada over the weekend. The amount it made during the midnight show compare favorably to the $700,000 Universal made last week in midnight showings of "Cowboys & Aliens" at 1,200 locations.
Watch the trailer below....
No comments:
Post a Comment